The Story

"I have always been intrigued with forms, shapes and designs from a young age and this has been my passion throughout my life and has shown through my designs and artistic expression."

"Edmond Beu, CEO"

I studied Schöne Künste in Germany, where I developed my skills in oil painting, ceramics, metalwork, and wood sculpting. In London, I continued to refine these abilities by completing a BA in Applied Art, followed by an MA in Product Design and Innovation Management, both at Middlesex University.

For over 15 years, I have designed and distributed innovative, luxurious scissors that combine practicality, the latest technology, and contemporary style. To me, a scissor is not simply a tool — it is a piece of jewellery that expresses the artistic nature of the person using it. Its unique features reflect the stylist’s passion, creativity, and individuality. My scissors allow stylists to showcase their elegance and sculpt their clients’ hair with exceptional precision and finish.

Over time, my products have earned appreciation from professionals across the entire hair industry — from respected industry leaders to starting stylists who are just beginning their creative journey. It has been a pleasure helping each one of them discover their own unique luxury tool — a scissor that enhances their artistic expression, supports their creativity, and elevates the quality of their work.

For me, it is essential that every pair of scissors is designed, crafted, shaped, and forged by the finest craftsmen in the world. Much like the Japanese ancestors who forged Samurai swords, my scissors are created using the highest-quality minerals and metals to ensure durability, longevity, and luxury. Each pair is individually handmade to perfection and can even be custom-made to your hand measurements or personalised with your name or initials.